This International Women’s Day, we at Invocreto celebrate the remarkable journey of women Entrepreneurs who continue to reshape the business landscape despite facing unique challenges. As we honor the resilience, innovation, and determination of women in business, we also recognize the specific financial obstacles many women entrepreneurs encounter—and we’re committed to being part of the solution.
The Financial Landscape for Women Entrepreneurs
The entrepreneurial path is rarely smooth for anyone, but research consistently shows women face additional hurdles in building and scaling their businesses:
- Women-owned businesses receive just 2% of venture capital funding despite owning 40% of businesses worldwide
- Women entrepreneurs report spending 40% more time on administrative tasks than their male counterparts
- 73% of women business owners cite difficulty securing adequate funding as their primary growth obstacle
- Women entrepreneurs are 15% more likely to face late payments from clients, affecting cash flow
- 58% of women business owners report having less access to financial education and mentorship
These statistics tell a story of systemic challenges—but they also highlight the extraordinary achievement of women who build successful businesses despite these obstacles.
Beyond the Statistics: Real Challenges in Daily Operations
Behind these numbers are real operational challenges that affect day-to-day business management:
Cash Flow Management
For Priya, who runs a digital marketing agency, unpredictable payment cycles created constant stress: “I was delivering quality work, but never knew when I’d actually get paid. Some months I’d worry about making payroll because of late client payments.”
Time Divided Between Multiple Responsibilities
Aisha, who launched a sustainable fashion brand while raising two children, found administrative tasks overwhelming: “Between production management, client meetings, and family responsibilities, I simply didn’t have hours to chase payments and organize financial records.”
Limited Access to Financial Knowledge
For Mei, who turned her cooking passion into a catering business, financial management was intimidating: “I knew how to create amazing food, but nobody taught me how to manage business finances. I felt confident in the kitchen but completely lost when looking at spreadsheets.”
Difficulty Setting Professional Boundaries
Leila, a consultant, struggled with enforcing payment terms: “I found it uncomfortable to follow up on late payments or charge late fees. I worried about seeming difficult rather than professional.”
How Invocreto Empowers Women in Business
At Invocreto, we’ve designed our platform with these challenges in mind, creating tools that address the specific financial obstacles women entrepreneurs face:
Seamless Payment Tracking and Collection
Our automated invoice system tracks every payment status in real-time, eliminating the need to manually monitor which invoices have been paid and which remain outstanding.
“Invocreto transformed my cash flow management,” shares Riya, founder of a web development agency. “The automated payment reminders mean I don’t have to be the ‘bad guy’ chasing payments. The system does it professionally and consistently, and my average payment time has decreased from 45 days to just 12.”
Professional Late Fee Implementation
Setting and enforcing late fees becomes simple with Invocreto’s automated system, creating clear boundaries without uncomfortable conversations.
“The automatic late fee calculation and notification changed everything for me,” notes Sarah, a business consultant. “It shifted the conversation from personal to procedural. My invoices now clearly state the terms, the system sends reminders, and late fees are applied consistently without me having to make that call each time.”
Comprehensive Financial Reporting
Invocreto provides intuitive financial reports that offer clear insights without requiring advanced financial knowledge.
“The visual dashboards help me understand my business performance at a glance,” explains Maya, who runs a jewelry business. “I can see which products are most profitable, track seasonal patterns, and make data-driven decisions without needing an accounting degree.”
Time-Saving Automation
Our automated workflows reduce the administrative burden, freeing up valuable time for business development, creative work, or personal priorities.
“The hours I’ve reclaimed since implementing Invocreto have been game-changing,” shares Nadia, a freelance designer. “I’ve reduced my administrative time by 75%, which means I can take on more clients while still maintaining work-life balance as a single mother.”
Mobile Accessibility
Recognizing that women entrepreneurs often manage business responsibilities alongside other commitments, Invocreto’s mobile app allows financial management from anywhere.
“Being able to send invoices and check payment status between client meetings or while waiting at my son’s football practice has made a huge difference,” notes Jennifer, a management consultant. “I no longer have to choose between being present for my family and staying on top of my business finances.”
Beyond Tools: Building Financial Confidence
While practical tools are essential, true empowerment comes from developing financial confidence for Women in Business . Invocreto supports this journey through:
Clear Financial Visibility
When you can clearly see your income, expenses, and projections, financial decision-making becomes less intimidating.
Educational Resources
Our blog, webinars, and resource center provide accessible financial education designed specifically for entrepreneurs.
Community Connection
Through user stories and case studies, we connect women entrepreneurs and Women in Business with peers who have overcome similar challenges.
Celebrating Progress This Women’s Day
This International Women’s Day, we celebrate not just the remarkable achievements of women entrepreneurs but also the progress toward removing barriers to their success.
When women entrepreneurs , Women in Business have access to the right tools, support, and knowledge, they don’t just succeed individually—they transform entire industries with their innovative approaches and inclusive leadership.
At Invocreto, we’re proud to be part of this transformation, providing financial management solutions that address the real challenges women entrepreneurs face. By simplifying invoicing, automating payment collection, and providing clear financial insights, we aim to remove operational obstacles so women entrepreneurs can focus on what they do best: building remarkable businesses.
As we celebrate women’s achievements today, we recommit ourselves to creating technology that truly serves the diverse needs of all entrepreneurs. Because when women have the tools to succeed in business, we all benefit from their leadership, innovation, and vision.
Happy International Women’s Day from all of us at Invocreto!
This Women’s Day, we’re offering a special extended
No comments yet